The story of how you arrived to the beginnings of your business is worth telling. People buy from businesses that they can relate to or that they feel a bond with. There are thousands, maybe even millions of people who can relate to your story if you tell it right. And these are all your potential customers who understand your purpose with depth and want to be a part of it – even if it’s just purchasing your products, using your services, or having a business relationship with you. Your brand story should also serve a constant reminder to you of purpose, pride, and modesty.