Smiles Matter

MicroDental Laboratories is unique in the dental industry in that they focus on personalities and life-changing outcomes of world-class dentistry. Their goal is to consistently fabricate high-quality dental restorations, combining artistic craftsmanship with the latest technology to provide optimal performance and natural-looking beauty. The logo and branding system reflects those aspects, utilizing clean typography with a humanistic style of photography. We hand-crafted the letterforms of the logo to feel contemporary and technical, while participating in the patient photoshoots to capture the essence of dental excellence: confidence and joy.