Contemporary Meets Tradition
Since 1944, the Anaya family has immersed themselves in the winemaking business. The great grandson of the original business owner, who is also an architect, continues the legacy by combining contemporary science and tradition in every batch following harvest. After gathering all the history and background of where the family wished to go from here, we wrote their brand story that translates to the website, marketing flyers, social media, event graphics, and direct-mail postcard content. The visual brand reflects classic but refined graphics and typography, inspired by minimalistic architecture and pastel shades from the skies above the vineyards. Off-set and tiered shapes define the look of this brand, communicating the familiy’s evolution: building off their past and blossoming into a new level of quality and varieties.