When Experience Matters
Our client, founder of ProPath Advisors, was at a pivotal journey in his career. He was taking a step toward combining over 30 years of experience in commercial real estate construction and starting his new company. Our process included an in-depth look at his two distinct target audiences, and defining his values and mission statement. From there, we learned that trusted integrity, expert consulting, and excellence in service are what the foundation of the business is laid on. We designed a logo and brand guide that visually represented all of these values, and outlined color combinations, fonts, and imagery selection for his brand guide that will serve as a go-to for brand consistency and reference going forward.