Got to Give Them Credit

Armed with a mission of helping disadvantaged young men and women become more credit aware and responsible, Impact Credit Solutions was seeking a way to better connect to this large group. We determined that a bright, cheerful color palette would lighten the atmosphere that many may feel scared or overwhelmed by. The upward moving logo and branding uses solid, technical designs that personify growth and empowerment. With lots of pop-up style workshops in accessible locations, Impact now presents themselves as an understanding and trustworthy financial resource to their audience who may be just walking through the mall or getting off the bus.