by Andriana Mendez | Jul 26, 2019 | Brand Strategy
If you have a brand guide to refer to, (let’s revisit that later), you’ll have noted that your logo should never appear pixelated or blurry. Having a low-quality rendering of your logo is a number one no-no for brand character. It would be equivalent to you showing up to work in sweat pants.
by Andriana Mendez | Mar 28, 2018 | Brand Strategy, Reflections
I’m sure you’ve already heard the phrase, “Persistence is Key,” but let’s talk about that for a minute and how it relates to your brand graphics. While we all love a little variety, branding is one area where–I’m going to coin my own phrase here–being “Persistently...
by Andriana Mendez | Jan 26, 2018 | Brand Strategy, Business Tips, Reflections
When you think of a brand, what you do think of? Or better yet, who do you think of? I’ll name a few that pop into my head: Nike, Starbucks, Coca Cola, Target… the list is longer than molasses. I’m sure you can identify in your head some tag lines, graphics, or...
