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Logo Crunch, Yep – Nice and Crispy

Logo Crunch, Yep – Nice and Crispy

by Andriana Mendez | Jul 26, 2019 | Brand Strategy

If you have a brand guide to refer to, (let’s revisit that later), you’ll have noted that your logo should never appear pixelated or blurry. Having a low-quality rendering of your logo is a number one no-no for brand character. It would be equivalent to you showing up to work in sweat pants.

Persistently Consistent, our new motto.

Persistently Consistent, our new motto.

by Andriana Mendez | Mar 28, 2018 | Brand Strategy, Reflections

I’m sure you’ve already heard the phrase, “Persistence is Key,” but let’s talk about that for a minute and how it relates to your brand graphics. While we all love a little variety, branding is one area where–I’m going to coin my own phrase here–being “Persistently...
Branding, and not the kind that burns…

Branding, and not the kind that burns…

by Andriana Mendez | Jan 26, 2018 | Brand Strategy, Business Tips, Reflections

When you think of a brand, what you do think of? Or better yet, who do you think of? I’ll name a few that pop into my head: Nike, Starbucks, Coca Cola, Target… the list is longer than molasses. I’m sure you can identify in your head some tag lines, graphics, or...

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